We are pleased that you are visiting our website and thank you for your interest. In the following, this privacy policy tells you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified. You acknowledge that your personal data (including personal data collected through your use of our services), will be collected, stored, shared and processed in accordance with this privacy policy.

Amaranton values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website [www.amaranton.com] (the “Site”) or make a purchase from us.

1. Information We Collect

We may collect the following types of information when you interact with our Site:

• Personal Information: Name, billing address, shipping address, email address, phone number, and payment details.
• Account Information: Login credentials (if you create an account).
• Transaction Information: Order history, payment confirmations, and shipping details.
• Technical Information: IP address, browser type, operating system, device information, and browsing activity on our Site.
• Cookies and Tracking Data: As detailed in our Cookies Policy below.

2. How We Use Your Information

We use your information for purposes including:

• Processing and fulfilling your orders.
• Communicating with you about orders, promotions, or support requests.
• Improving our Site, products, and services.
• Personalizing your shopping experience.
• Preventing fraud and ensuring secure transactions.
• Complying with legal obligations.

3. Sharing of Information

We do not sell or rent your personal information. We may share your information only in these cases:

• Service Providers: With trusted third parties (e.g., payment processors, shipping carriers, IT support) to facilitate services.
• Legal Compliance: To comply with applicable laws, regulations, or legal proceedings.
• Business Transfers: In the event of a merger, acquisition, or sale of assets.

4. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes described above, comply with legal requirements, or resolve disputes.

5. Your Rights

Depending on your state of residence, you may have the right to:

• Access, update, or delete your personal information.
• Opt out of the sale or sharing of your personal data (Amaranton does not sell data).
• Request information on categories of personal data collected.

6. Security

We use commercially reasonable security measures (encryption, secure servers, limited access) to protect your information. However, no online method of transmission or storage is 100% secure.

7. Children’s Privacy

Our Site is not directed at children under 13. We do not knowingly collect information from children under 13. If we learn we have inadvertently collected such data, we will delete it.

8. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a new “Effective Date.”

Cookies Policy

Amaranton uses cookies and similar technologies to improve your browsing and shopping experience on [www.amaranton.com].

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help us recognize your browser, remember your preferences, and provide relevant content.

2. Types of Cookies We Use

• Essential Cookies: Required for site functionality (e.g., shopping cart, checkout).
• Performance Cookies: Collect anonymous data on how visitors use the Site to improve performance.
• Functional Cookies: Remember your settings, such as language and login preferences.
• Advertising & Analytics Cookies: Help us deliver relevant ads and measure the effectiveness of campaigns (e.g., Google Analytics, Meta Pixel).

3. How We Use Cookies

We use cookies to:

• Enable smooth navigation and secure checkout.
• Analyze site performance and improve services.
• Provide personalized product recommendations.
• Display targeted promotions and ads.

4. Managing Cookies

You can control or disable cookies through your browser settings. Please note, disabling cookies may affect the functionality of the Site (e.g., cart or checkout may not work properly).

5. Third-Party Cookies

Some cookies may be set by third-party services integrated with our Site (e.g., payment processors, analytics providers, advertising platforms). These third parties may use cookies in accordance with their own privacy policies.

6. Updates to Cookies Policy

We may update this Cookies Policy from time to time. Any changes will be posted on this page with a new “Effective Date.”

Questions and Contact Information

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information, please contact us at info@amaranton.com.

Updated and effective as of Aug. 20, 2025